Print : Flyer Ad

Case Study

Design a flyer advertisement for a Japanese Garden Themed Cafe, Green Gardener.

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Tools Used

InDesign & Photoshop.

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Overview 

 

The goal is to highlight the key selling points.

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• Unique dining experience

• 10% discount offer

• Convenient online reservation

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The green colour theme is to make the logo and fonts blend in as if they are part of the photo to give a calming feeling of nature of The Japanese Garden Themed Cafe.

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The bold capital letters in white is meant to stick out to highlight the unique dining experience of "Dine by the Garden." with a link for online reservation just below it.

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The bright coloured circle on the photo is also meant to stick out to tell readers that there is a discount if they present the flyer so that they will keep it instead of discarding it.

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The challenge in designing a flyer is trying to make it different than online ads as you want to create a different feel and not make it seem like you simply print out your website.