UI/UX : Cafe Web

Case Study 

Design a website for a train themed cafe, Shinjuku Kissa Tetsudo in Singapore.

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Tools Used 

Illustrator, Photoshop &  InVision.

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Overview

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The objective is to design a website for a unique Japanese Railway Themed Cafe by highlighting its key selling points which separate it from the other cafe in Singapore.

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• Japanese specialty coffee and pastries

• Realistic train diorama users can play

• Tatami corner

• Omotenashi hospitality

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The cafe does not have a website so the goal is to create a well-organised and user-friendly website, providing information on the products and services offered, updates and support.

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Conclusion

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Designing an original website from scratch is as challenging as redesigning an existing website as there is nothing to based or improve on, which is good and bad.

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The good thing is I am free to create my own style as long as it aligns with the company's idea of brand identity, image and preferences.

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The bad thing is I have to come out with an original idea of the type of visual design and system architecture the website needs.

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You may the prototype here on InVision and search for "Sakura Coffee" or view the clip of the process flow here.